Company News, New Products

Viral Beauty Surprises Comprise Sephora’s 2024 Beauty Insider Birthday Gifts

Products range from Kosas, Youth to the People, Moroccanoil and more.

A new year calls for bigger and better birthday celebrations for Beauty Insiders at Sephora. 
 
The retailer has announced its lineup of 2024 birthday gift offerings for the US and Canada, for store goers who are part of its Beauty Insider program.
 
2024’s birthday gifts will feature essential, prestige beauty products spanning across makeup, skincare, and haircare categories from Kosas, Youth to the People, Moroccanoil and more. The gifts are available to all three tiers of Beauty Insider members (Insider, VIB and Rouge) during their birthday month and can be redeemed for free in Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase.
 
Sephora will also offer four quarterly rotating, online-exclusive gifts throughout the year for VIB and Rouge members to choose from, beginning with Charlotte Tilbury, and will be announcing even more coveted brands to choose from throughout the year. To provide more options and enhance overall value to customers, Beauty Insider members will continue to have the option of receiving 250 Beauty Insider points in lieu of a physical gift, available exclusively in Sephora stores and online.
 
Loyalty program members will also have the opportunity to redeem gifts from top fragrance brands later in the year, including a Sephora-exclusive from Gucci and a Sephora at Kohl’s exclusive from Armani Beauty.
 
“Sephora’s annual birthday gifts have become one of the most sought-after elements in our loyalty program, and we take great pride in making every birthday a joyous celebration for our more than 36 million members of our Beauty Insider community,” said Emeline Berlind, senior vice president, general manager, loyalty, at Sephora. “This year, we’ve curated a unique assortment of some of Sephora’s most iconic and viral brands that offer versatility to complement your daily routines – from cleansing your skin and creating everyday makeup looks to treating your hair and body, and more. We love being able to share our deep appreciation for our most loyal customers and make their birthday month even more exciting.”

2024 Core Birthday Gifts – Kosas 

Kosas’s Wet Lip Oil Plumping Treatment Gloss in Unbuttoned is a hybrid lip treatment and gloss packed with hyaluronic acid and peptides to hydrate and visibly plump, without the sting – in a bestselling soft warm blush shade.
 
Kosas’ Air Brow Clear Lifting Treatment Gel with Lamination Effect is a clear brow gel boosted by hair care actives that lifts and sets brows in place while supporting fuller, healthier brows.

Youth to the People

Youth to the People’s Superfood Cleanser is a gentle daily face cleanser formulated with superfood antioxidants to prevent buildup in pores, remove makeup and SPF, and balance the skin’s pH levels without drying.
 
Also available is its Air-Whip Moisture Cream. Nutrient-rich superfood antioxidants are contained in a weightless gel moisturizer. It’s formulated with a proprietary superfood extract blend and three weights of hyaluronic acid to deliver 48-hours of continuous hydration, visibly plump, and help strengthen skin’s moisture barrier. It helps prime and prep for skincare and makeup without feeling greasy, heavy or tacky.
 
The brand’s Superberry Dream Mask is a rich hybrid night cream and mask formulated with vitamin C, superberries, squalane and hyaluronic acid to lock in vital hydration, soften and visibly brighten skin for the ultimate glow.

Moroccanoil 

Available from Moroccanoil is a multitasking, argan oil-infused hair treatment that absorbs quickly to enhance manageability, speed up drying time, and boost shine. Use for conditioning, styling, and finishing. Just one application of Moroccanoil Treatment increases shine by up to 118%.
 
Also featured is its Hydrating Shampoo, a daily care shampoo infused with antioxidant-rich argan oil and replenishing nutrients to quench and nurture dry hair.
 
Its Hydrating Conditioner is a detangling daily-care conditioner that hydrates with antioxidant-rich argan oil and replenishing nutrients to make parched, dry hair more manageable and easier to style.
 
The brand’s Hand Cream Fragrance Originale is a luxurious, non-greasy formula that absorbs instantly to nourish hands, nails and cuticles. Infused with antioxidant-rich argan oil and moisture-attracting hyaluronic acid, it delivers up to 24-hour hydration.

Charlotte Tilbury 

Finally, the first online-exclusive rotating gift exclusive to VIB and Rouge members are items by Charlotte Tilbury. 
 
The brand’s Matte Revolution Pillow Talk Lipstick is the brand’s iconic, best-selling nude-pink lipstick that provides a smooth, matte look with a long-lasting, hydrating formula.
 
Its Airbrush Flawless Setting Spray is a hydrating, alcohol-free and oil-free spray that weightlessly sets makeup for up to 16 hours without melting, fading, or settling into fine lines.
 
The brand’s Magic Cream is a visibly age-defying immediate skin revival moisturizer with hyaluronic acid to hydrate and plump the look of skin and diminish the look of wrinkles, leaving the complexion visibly glowing and primed for flawless makeup.

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